Essay from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 69% - B, University of Sunderland (Faculty of Business and Law), course: Applied Research Methods for Business and Management, language: English, abstract: The notion of job satisfaction is one of the most extensively researched topic areas in organisational management as it associates with individual and organisational outcomes. The paper illustrates, apart form the general strategic and operational literature, a section on the impact of culture on employee motivation. The researcher will use an inductive approach with a qualitative research design. In order to measure the above mentioned variables in such a unique and complex workplace, the researcher will develop suitable interview questions and conduct interviews with employees working in the cruise market industry.